Tourism: No interruption in Marrakech

No disruptions or cancellations: Travel activity and infrastructure (hotels, transport, sites, etc.) are operating normally. Tourism has not been a target of protesters or social movements, and activity has continued normally and without interruption in the leading tourist city. Moreover, last weekend, the city hosted the 5th edition of the Kéchoise, a women’s race to support the global breast cancer screening awareness campaign. Overall, no events have been canceled and no planes canceled, and flight schedules for the coming weeks are maintained. This is the observation made by tourism professionals. Tourists and tour operators have been rather empathetic towards this transformation and the social demands that drive it. « The demonstrations have been interpreted as a sign of freedom of expression. Tourists continued to walk normally in the medinas, in the Jemaa el Fna square , individually or in groups ”, said Salah Ouahli , president of the Regional Association of Tourist Guides of Marrakech-Safi. In any case, the week of social protests for a better Morocco did not slow down tourist activity, at least in Marrakech. Quite the contrary! « “ Clubs in Marrakech like Eden Andalous Marriott have had an occupancy rate of over 80% for 10 days ,” indicates Ali Chaoui, CEO of the establishment. “ The booking flow for the coming weeks is identical ”, said the Marrakech hotelier . It must also be said that Moroccan tourism is experiencing good cumulative growth – January/September. The country is ahead of its targets, with record arrivals at border posts. “ This positive momentum will continue for Marrakech, which is already preparing for the holidays ,” predicts Lahcen Zelmat, hotelier and president of the national federation of the hotel industry. Finally, the event calendar is full for Marrakech for October, November and December. One of the biggest events is expected for November, the Interpol General Assembly which will bring together representatives from 196 countries. A marquee is being set up on the Bab Jdid esplanade. Other smaller events are scheduled for the fall season. These are meetings that generate overnight stays. The season should end with the African Cup of Nations, which will take place from the end of December 2025 to mid-January 2026. Projections speak of a 10 to 20% increase in international tourism, driven by supporters, delegations, teams , etc. More than tourists, it is a communication opportunity to promote Morocco as a destination.
Badra BERRISSOULE